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HERE'S TO THE OLD, THE NEW AND ALL THE LOCAL IN BETWEEN.

Updated: May 11, 2023


Three years ago today the directory started with 12 brands. It was one month before COVID hit and before "shop local" had become a buzz word. In hindsight, the timing was nothing short of miraculous, and after spending the year before as a local online store, my dream to build the best local South African directory came to life.

I can't believe that we are now going into the fifth year as Epiphany. This brand started with a love for local, a need to share it and a core belief that it is even the smallest gesture, transaction or action that has the ability to make a difference to a fellow South African.

The heart of this brand has always been the impact that one single person can make on the life of another.

it is even the smallest gesture, transaction or action that has the ability to make a difference to a fellow South African.

The community of followers that has grown, the influence we have built, and the family that is every single Epiphany brand that has listed, is listed and will list with us is humbling.


Every brand shared on Epiphany is done so with love and belief in the brand's concept, product and founder.


The spark of creativity, the sudden realisation, the moment, the epiphany that every brand owner had before deciding to follow their inner moonlight and create a business that they put all their love into is what we cherish.


As we move into the new, we look forward to sharing more...

about the real people that make these brands what they are,

why we endorse their products

and what we have tried, tested and used.

You have trends, tips, wish lists and beautiful local inspiration to look forward to in 2023.


Every individual in our Epiphany community motivates our movement towards a better, more beautiful showcase of local luxury. A shopping platform that is personal, passionate and pretty is what we strive towards.

every individual in our Epiphany community motivates our movement towards a better, more beautiful showcase of local luxury.

Thank you for your continued love, support, likes, saves, follows and shares. Not one goes unnoticed!


SO here's to the old, the new and all the local in between. I hope that you love what we have done with the place! Be sure to subscribe so that you don't miss an update, and click the link below to pay our beautiful new directory a visit!


All my love,








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