XO is small online accessories brand based in Durban, South Africa who aims to source and create effortless and unique adornment for those with a discerning eye. Combining their backgrounds in interior design, photography, marketing and fashion merchandising, XO was created by a sassy mother-daughter trio - Karin, Maxine and Natalie Elphick.
XO designs and locally produces all their leather goods and imports other elevated essentials that are sure to become treasured and admired pieces of your wardrobe. Each product is created in small, limited collections to ensure exclusivity and a focus on slower, more thoughtful fashion.
WHY WE LOVE THEM
Nats and Max follow trends but have a way of adding their own unique edge to their collection. I often find amazing pieces that transition beautifully from day to night. By rocking flats or sneakers I can feel perfectly styled for a lunch date or day full of meetings, then easily amp up the glam for an occasion or event by adding heels or boots and accessories.
They have also started to place a lot more emphasis on a slower fashion business model with focus on sustainability and the need to inspire a love affair with the clothes you own. This stylish trio is thinking further than design with fabric selection. production and wear being high priority when it comes to their newer collections.
A force to be reckoned with! I am so enjoying their journey as I watch this Girl Boss brand go from strength to strength.
FAVOURITE FINDS FROM THEIR LATEST COLLECTION