sunny the label



Sunny The Label takes a slow approach to fashion and limits their production to small quantities of stock. They strive to be as sustainable as possible and ensure all pieces are of the best quality so that you can wear them for many seasons to come

Sunny The Label only uses natural fabrics for their garments. Most are made from 100% pure linen, and they have introduced 100% pure cotton, as well as rayon - a beautiful fabric made from wood pulp that mimics the drape and feel of silk without being shiny. Every fabric used in their designs is sourced responsibly and sustainably.

A word from the founder:

"Everything we make at Sunny the Label we do with a tremendous amount of love, both for the earth, and for you. We have a passion for designing classic, beautifully tailored clothing that is made by hands that are well cared for, and with fabrics that are gentle on the environment.

We would like to thank you from the bottom of our hearts for your support. We love bringing you beautiful clothing that will become a staple in your wardrobe and last you for many seasons to come.

Thank you for bringing this passion to life, and for buying locally made South African goods. All my love."

- Cam


As someone who believes in shopping for good quality basics, it is no wonder that Sunny The Label caught my attention.

Beautiful fabrics and classic styles have been two things my mom has raised me to appreciate. Not only do they last but you tend to love them for much longer.

I had the opportunity to work with Cam and Sunny The Label in 2020. Our interaction and my experience with this brand left me wanting more. Cam is an amazing brand owner who is passionate about what she creates. She is steadfast in the underlying ethics that accompany the goals she has for this brand, and it is evident in every piece that launches in the STL collection.

The woman who lives for timeless, tailored designs and fabrics that breathe will fall in love with this incredibly beautiful brand and all it has to offer.


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