Image Copyright: @wearefaace

S T R L ?



Two sisters. South African.

One: Chief Salad Maker & Pomegranate Enthusiast. Part-time professional perspirer (hence the insistence on cool natural deos). International Business, Luxury Brand Management & Entrepreneurship.

The Other: Chief Office Barista & House Plant Nurturer. Part-time professional allergic-reaction-haver to certain cosmetic ingredients (hence the insistence on cool products without these ingredients in it). Internationally qualified & experienced skin-'caretaker'.

Two opposites. One goal:

Clean, cruelty-free, and cool. S T R L ? curates a selection of beauty, wellness and lifestyle products according to this simple philosophy. Plus these sisters love to curate products & brands that are new to South Africa!

The shopping experience can be overwhelming for the 'conscious' consumer in SA; right now the onus is on them to do their homework. Let's change that with S T R L ? The idea is to make cruelty-free, informed shopping easy. And sexy. And fun!

S T R L ? attempts to redefine the old definition of beauty retail in South Africa. At least, that's what they aim for. At this time, they are still somewhat undefined. Fluid. With soft borders. S T R L ? is not a permanent name or manifestation. It's a beginning. It's a piece of what they'll be and offer, of what they hope to be.


These sisters look forward to growing, learning, redefining and much more to come!


Something you may not know about me is that I had a reasonably short stint as a Make Up and Hair Professional. Along came Covid-19 and that blossoming career quickly fizzled out as weddings were none and Epiphany began to grow and flourish.

Am I sad about it? NO! I love Epiphany and what it has become,

but I learnt a lot about make up during that time, more than I ever knew before (as one would expect).

The result however is that my appreciation for quality products, key ingredients and specific characteristics that I require from my make up and beauty/skin care products is on a whole new level.

So where does that leave S T R L ?

The excitement in me when I came across this brand was palpable. Not only is it aesthetically magnificent, but it also holds high values and standards for the brands it works with.

A no-nonsense policy when it comes to cruelty free and a strong focus on retail  relationships with their brand partners to ensure that everything they sell comes straight from the source. No messing around with unofficial stockists here.

Before S T R L ? stocks a brand, the brand must be S T R L ? certified. This means that each brand is investigated and approved by this sister duo before they are brought into the family.

If you know me at all, you will know that that is exactly how I do things around here.

S T R L ? is a brand that speaks to me on so many levels, but most importantly with their products. If you read about any of them you will notice attributes that are professionally sought after. Words like buildable coverage, non-greasy and radically hydrating are like music to my ears.

In fact this sister duo is so excited for me to try a few things out they couldn't wait to send me a couple! Now that's when you know the products must be amazing. 

I can't wait to share this journey with you and to discover these incredible new beauty brands.




100ml x 3

A mask for every occasion.

Bundle Value: R 2190

Is this not the coolest gift you could ever give a girl?

Not only is the packaging on point, but these masks just say it like it is. Each of these masks are packed with fabulous ingredients to refresh and revive your FAACE!

Whatever you are going through or no matter what time of the month it is, these babies have got your back. Treat yourself to one or all three, I can't choose...they all look incredible.

You can refer to the individual product pages for the ingredients list and extra product info.

Bundle Includes:

  • _faace Sweaty Faace 100ml

  • _faace Period Faace 100ml

  • _faace Tired Faace 100ml





Revitalize, hydrate and nurture.

Light, everyday nectar to revitalize and radically hydrate your skin. Powerful botanical oils deliver a lifting glow and dewy complexion in just a few drops.

I know this is true because it has become part of my morning routine.

I love that the formula is non-oily and features natural antioxidants, calming anti-inflammatory properties and omegas to intensely nurture skin.

This gem aims to reduce the signs of dehydrated or stressed skin. (tick and tick)

You can even use it as a great makeup primer that encourages a radiant complexion. Lovingly made for everyone. 

Do yourself a favour honey!!


S T R L ?