SQUISHY TUSHY

ABOUT

Nuri created this brand when her 3rd baby, Israh, was born in April 2019. She felt the need to have beautiful, practical and easy garments for her baby, at decent prices. It was then that her journey began.

Squishy Tushy is a one woman show: from carefully selecting the delicate fabrics that will clothe her little clients, to packaging and sending off parcels to their forever homes. Nuri loves a happy customer and wishes to create beautiful, practical & unique garments in the years to come.

Nuri aims to keep our products high quality, practical timeless. Most of these garments are unisex so that parents of both girls and boys can enjoy the full range.  Practicality is always kept in mind, ensuring ease for the little clients and, of course, to make it easy for mommies and daddies when it comes to changing time. 

Squishy Tushy would love if you could stay on this journey with them as they grow from strength to strength.
 

You know what they say: as a small business, we do a happy dance every time someone makes a purchase.

 

WHY I LOVE THEM

Chatting to Nuri on the phone for the first time sparked an immediate connection. You kind of just know when you are going to get along with someone and be on the same page. As someone who tends to take on a lot of different things work-wise myself, I completely understand Nuri's need to explore all her passions.

As the first KIDS range on Epiphany, Squishy Tushy will not disappoint!

When I do have kids (hopefully sooner rather than later) it's unlikely they will be wearing garish colours and Disney Characters.

It's collections like this that excite me. The beautiful things that Nuri designs are made with your babe in mind and come in array of gorgeous colours, styles and prints.

Finding a local store like this also makes gifting so much nicer when baby showers and birthdays come around. Supporting local has never been easier!

THIS MONTHS CURATIONS

LINEN KIMONO SET

R325

SWEET SET
textured beige

The linen summer kimono sets are the cutest set for your sweet babes closet! 

Made from a cotton/linen blend, and offered in two colours this season. Textured beige, and stripes. 

I absolutely adore this little outfit. A basket hat and baby Birkenstocks and you have yourself the sweetest ensemble you ever did see.

Candice from @twinmamahustle had her twins in this set looking oh-so-sweet and once you see them I know you won't be able to resist.

They are so comfy for your little ones and just the prettiest neutral pair.

INSECT PRINT SUMMER VEST

R225

LOVE THE BEES
grey bees

Nuri worked very closely with a local artist who brought her vision to life in these beautiful insect patterns. She chose a variety of bees and dragonflies for her final prints and they came out spectacular, to say the least.

 

Printed on cotton interlock and finished off with 100% cotton rib they are a super comfy fit for your little ones too.

The insect prints are so adorable and have been a favourite for me from the Squishy Tushy Summer 20/21 drop.

I had a chance to see, touch and feel them at the Epiphany Pop Up Shop in December last year and they really are as lovely in person as they seem in the photos. My favourite part is 100% the fabrication. It's so soft in the rib that I can't imagine anything comfier for a mini me.

 

SQUISHY TUSHY

EMAIL: hello@squishytushy.co.za

TO SHOP: www.squishytushy.co.za

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