Sarah left home with a humble suitcase on a solo mission.
She was braver than she had ever been. All on her own, she explored.
After a while, her exploring landed her a job, a few friends and a place to stay. "Phew."
Her suitcase was only going to get her so far…packing light meant she needed a wardrobe.
With the gift of a clean slate to redefine her style, she lived for days off spent navigating the dense alleyways to find the very best boutiques. She researched exactly where the cool-kids were shopping, had store attendants reveal their competitors and shamelessly stopped girls on the streets.
All while regularly getting lost, it was worth it.
With selections of cut, quality and fabrics: falling in love with the feel of the silks, the structure of the linens and the touch of the cottons, Sarah quickly built a wardrobe that was minimal and versatile.
So chuffed with her success, she felt compelled to share this experience back home in South Africa.
The first collection is entirely Saigon-sourced. Although she is planning to source from far and wide at some stage in the future.
‘hẻm’ is Vietnamese for 'narrow road or alley'.‘the hems’ are the roads of Saigon she travelled to bring stories to your wardrobe.
"Welcome to the story, let's build a wardrobe together!" - Sarah
WHY WE LOVE THEM
Sarah has such a fearless and youthful perspective on style. It's refreshing to find a local store that sources fashion forward pieces and embraces a variety of textiles.
I love that her boutique hosts a multitude of looks that cater for a wide age group from around age 18 to 35. She takes care in personally curating each garment by hand and is specific about its origination, versatility and the story it tells.
Sarah doesn't believe in influencer marketing which I personally admire. Her customers are her influencers and her store has grown organically based on word of mouth and customer reviews. This in itself speaks volumes with regards to her personalised service, quality of her garments and style selection.
When a brand takes the time to style their apparel offering and shows their audience how they like to wear what they have to offer, it's an opportunity for me to learn new trends and style combinations.
I thrive on learning from anyone and everyone that comes my way. So this is such a draw card!
I am so looking forward to sharing my style tips on these sassy staples, and at the same time getting to know a little more about the Vietnamese boutique fashion.
THIS MONTHS CURATIONS
PINK LADY SHORTS
ON MY WISHLIST
This super powerful, feminine look is sassy, sweet and very Summer-chic. These are classic shorts for a classy babe who's not afraid to dress to impress.
I would pair these structured shorts with a clean white shirt, a tight white tee or maybe even a crop, depending on my mood. These would be great for meetings and events alike. Pair with barely-there heels, gold jewels and red lips to complete the look.
The pink cotton is mid-weight and holds shape well. They are a fabulous mix of feminine feels with a touch of girl-boss attitude.
These silk-cotton blend flare culottes caught my eye the minute I saw them. Whether you buy the matching set, just the top or the culottes on their own, these midnight pieces are a super versatile addition to your wardrobe. They are a perfect go-to for day or evening events.
High waisted and curve flattering, these pants do all the work with minimal effort. Heels and your favourite evening bag will take this look to the finish line. Or keep it casual with your favourite white sneakers and a graphic tee. Sunnies and hoops are a must and, of course, add a scrunchie for a little fun.
PEARL WRAP DRESS
ON MY WISHLIST
The collar on this dress combined with the wrap make it a very flattering, classic addition to your closet. It's a silk wrap dress that is perfect for your next cocktail function, as well as, a relaxed lunch or day out in the city.
Throw on absolutely anything with this and it will work. Denim, a blazer, sandals or heels. It falls effortlessly on the figure and its simple colour keeps it minimal and magical.
EDEN PLEATED SKIRT
JUST FOR YOU
A pastel dream in a silk-cotton blend. This classic cut moves graciously on the body. The Eden skirt accentuates the waist and looks pretty and preppy when paired with any white top.
I would pair this one with sneakers and pearls, but the world is your oyster.