THE HEMS

ABOUT

Sarah left home with a humble suitcase on a solo mission.

She was braver than she had ever been. All on her own, she explored.

After a while, her exploring landed her a job, a few friends and a place to stay. "Phew."

 

Her suitcase was only going to get her so far…packing light meant she needed a wardrobe.

With the gift of a clean slate to redefine her style, she lived for days off spent navigating the dense alleyways to find the very best boutiques. She researched exactly where the cool-kids were shopping, had store attendants reveal their competitors and shamelessly stopped girls on the streets.

All while regularly getting lost, it was worth it.

 

With selections of cut, quality and fabrics: falling in love with the feel of the silks, the structure of the linens and the touch of the cottons, Sarah quickly built a wardrobe that was minimal and versatile.

So chuffed with her success, she felt compelled to share this experience back home in South Africa.

The first collection is entirely Saigon-sourced. Although she is planning to source from far and wide at some stage in the future.

‘hẻm’ is Vietnamese for 'narrow road or alley'.‘the hems’ are the roads of Saigon she travelled to bring stories to your wardrobe.

"Welcome to the story, let's build a wardrobe together!" - Sarah

WHY WE LOVE THEM

Sarah has such a fearless and youthful perspective on style. It's refreshing to find a local store that sources fashion forward pieces and embraces a variety of textiles.

I love that her boutique hosts a multitude of looks that cater for a wide age group from around age 18 to 35. She takes care in personally curating each garment by hand and is specific about its origination, versatility and the story it tells.

Sarah doesn't believe in influencer marketing which I personally admire. Her customers are her influencers and her store has grown organically based on word of mouth and customer reviews. This in itself speaks volumes with regards to her personalised service, quality of her garments and style selection.

When a brand takes the time to style their apparel offering and shows their audience how they like to wear what they have to offer, it's an opportunity for me to learn new trends and style combinations.

I thrive on learning from anyone and everyone that comes my way. So this is such a draw card!

I am so looking forward to sharing my style tips on these sassy staples, and at the same time getting to know a little more about the Vietnamese boutique fashion.

THIS MONTHS CURATIONS

BOWIE COTTON TOP

R670

SOMETHING UNIQUE

I am such a sucker for sweet shirts at the moment. I love them with jeans, for work or dinner. They look great with sneakers, sandals or heels and are just slightly more grown-up than a plain white/grey/black tee.

A little detail here and there on this classic basic makes it that much more special, which is why I love the bows on the Bowie Cotton Top. Although it's not a button-down, the loose fit gives this the feeling of a blouse which is what I'm drawn to right now.

Features:

  • Heavy Vietnamese linen

  • Open sleeve with tie bows and button cuff

  • Button back fastening

  • Regular fit

  • Available only in Freesize (XS-M).

  • Model is XS and top fits comfortably.

 

AUTUMN BLAZER

 

R1100

STATEMENT WEAR

If you're reading this, you already love it! 

A blazer is a perfect way to elevate any look.

If you have a meeting that you want to knock out of the park, throw on this baby for a high power feel and a confidence boost.

Made from mid-weight cotton, this jacket will hold its shape and sit exactly where you want it to sit.

It is the same fit as the Blue Lady Blazer, which I can tell you first hand, fits like a glove and falls like a dream!

Pair it with denim or cropped tapered chinos. Smarten up your look with heels or go sassy with your best pair of sneakers.

Features:​

  • Mid-weight cotton, lined

  • Regular fit

  • Buttons do not close.

  • Freesize fits XS-M comfortably.

  • Model is XS

BLUSH SILK SHIRT

R890

LUXE LIVING

You asked, so The Hems brought their bestseller back, in pink!

More shirts and I love it. Wear the Blush Silk Shirt untucked for a casual style. Sneakers and sunnies will take this cool-girl look to the next level.

If you are in the mood to impress, go smarter by tucking in your silky shirt and buttoning it up to the top.

Extra fabulous with the wide cuff detail which can be worn tightly buttoned or loose.

You won't find a pure silk shirt at this price elsewhere.

Features:

  • Vietnamese silk 

  • Regular straight fit with unique long cuff

  • NB: Pretty please, hand-wash only

  • Freesized, fits XS-M. Model is XS so shirt has a relaxed fit. 

SHOP THE HEMS

EMAIL: info@thehems.co.za

TO SHOP: www.shopthehems.co.za

They are also available on Instagram DM anytime.