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MUSE: As a verb, to muse is to consider something thoughtfully. As a noun, it means a person – especially a woman – who is a source of artistic inspiration.

In mythology, the Muses were nine goddesses who symbolized the arts and sciences. Today, a Muse is a person who serves as an artist’s inspiration.

MUSE Jewellery was born in 2020 out of a passion for both retail and jewellery. Inspired by many years of travel and experiences around the world, every piece has been sourced and designed as a reflection of Sarah van Rooyen's personal style and is truly something she would wear every day.

MUSE Jewellery is Timeless. Effortless. Sophisticated.


Forever on the search for classic, quality jewels,

MUSE ticked all my boxes when it came to a luxury South African jewellery brand.

Sarah's designs are simple yet sophisticated. I adore her unique take on everyday jewels that can be worn again and again.

With quality plating, Sarah ensures that your favourite piece is made to last. This is something that is so important to me, especially as my skin reacts to copper and other low-quality metals.

I am so excited to be able to share this beautiful brand with you, and look forward to watching it grow!


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