LUCIA

ABOUT

Lucia Borrelli is the creative director and designer of the Lucia brand. Her experience within the fashion industry and her personal eye for detail adds a unique, understated look and feel to the clothes she creates. Each item, garment or accessory is expertly designed and the utmost care is taken at each stage of production with Lucia being very hands on as she works with her team. The brand has become a favourite with local street style bloggers and influencers having been featured in Glamour Magazine and online.

From Lucia: "My team and I take great pride in creating locally designed clothing and I aim to give women an extremely feminine, luxurious experience when wearing my garments. Our colour pallet is very specific, yet very feminine. All the styles are named after important women who inspire me on a daily basis and who have moulded me into the person that I am today."

Visit her in her brand new studio:

91 Churchill Rd

Windermere

Berea, Durban

(just upstairs from Antique Café)

WHY WE LOVE THEM

Lucia has been one of my local loves since before Epiphany was born. We met at iHeart market when her beautiful white, dusty pink and floral apparel swayed gently in the breeze. The classic, feminine style that Lucia does so well pulled me into her store and I have been going back ever since.

You can spot a Lucia garment a mile away. She is so good at staying in her lane, remaining focused and confident in the Lucia look and feel, and never lets competition bring doubt to the core aesthetics of her brand. It's this that has made her so successful.

Every season she repeats "Lucia staples" in updated designs, textures and fabrics, along with the addition of beautiful new looks that revolve around the unique Lucia femininity.

Having become great friends, I have watched Lucia grow from iHeart, to online to having her own store/studio. The sky is her limit and she is THE go too for beautiful, feminine style. 

A wonderful designer and a very special person - Lucia is somebody I love to support.

P.S. you pronounce it Looo - cheeee - yaaa (I got that wrong for a long time!)

FAVOURITE FINDS FROM THEIR LATEST COLLECTION

Mila Mini Dress

R700

A NEW LBD?
ON MY WISH LIST
black

DETAILS
– Shanghai Silk Satin
– Hand wash
– Comfortable fit
– Balloon sleeve detail
– Attachable tie

Everyone needs a LBD and sometimes our LBD needs a refresh. The Mila Mini might just be what you are looking for?

I love how this gorgeous dress is fun and so pretty, day or night.

The balloon sleeve features, paired with the tiered frill hems, are very cute and flattering. They make the Mila one of a kind.

We love the Mila with sneakers and designer sunnies during the day - add your favourite jacket if there is a nip in the air. For an evening style in these cooler months, pair her with boots and stockings.

This piece is a fun basic that can be worn all year round! My favourite part is the attachable tie. Cinch her in at the waist, or let her hang loose. So many looks from one LBD. That's my kind of dress!!

Jessie Jersey

R690

ON MY WISH LIST
neutral grey

DETAILS
– Luxurious Cable Knit
– Hand wash
– Comfortable yet loosely fitted
– Frill sleeve detail

The Jessie Ruffle Jersey is another great day or night piece. Luxuriously comfortable, stylish and feminine, she’s a classic LUCIA style jersey to have in your wardrobe.

 

I love this one because she was named after me - obviously. Totally kidding. The Jessie Jersey was inspired by another Lucia favourite, the Rose Ruffle Long Sleeve.

 

I love the choice of a warmer cable knit for this one, and the neutral grey is particularly pretty. Tucked into high rise pants this knit would look smart for work, dinner or lunch with the girls.

Versatile, depending on what you decide to pair her with.

Another winner from the brand new LUCIA winter collection!

Chloe cardi

R890

ON MY WISH LIST
pink

DETAILS

– Rolls Royce Knit

– Hand wash

– Comfortable oversized fit

– Attachable tie

– Belt loops

 

The Chloe Cardi has been made from the most luxurious fabrication. Lucia found the softest, warmest and comfiest knit yet.

 

Chloe Cardi is comfortable, feminine and the wrap allows for a cinched-in waist to highlight your figure. There is also the option to wear her loose, if you prefer to mix up the look.

Pair her perfectly with jeans and a basic white tee or dress her up for date night.

Neutrals are everything at the moment and, to me, the Chloe is the quintessential neutral hue. A beautiful transitional piece to keep you cosy in Winter and to throw on for a cooler Spring eve.
 

SIZE
The Chloe Cardi is a free size, fitting a small, medium and large (32-36). This is not a fitted style and can easily be adjusted with its tie to fit your body type. Most woman prefer a looser fitted jersey.

Sienna top

R550

ON MY WISH LIST
pink

DETAILS
– French Terry
– Hand wash
– Comfortable fit
– Frill shoulder detail
– Balloon sleeve detail
– Elasticated wrist

I LIVE in jerseys and jeans during winter. On cooler days the jackets come out, but my uniform stays the same. My friends have been shocked by the number of jerseys and denims I own, but in fairness I don't go into an office, so they form part of my workwear!

 

I loved the Sienna Top as soon as I saw it in the new collection. Lucia tells us that what started off as a simple jersey, with a fun balloon sleeve feature, was made extra fun with some feminine frills.

Personally I'm not surprised. It's classic Lucia and what she does best.

 

Pure femininity as always and super soft and comfortable too.

 

Pair her with anything from denims (obviously) to a skirt, shorts or French tucked with your slip maxi.

So pretty. Need this one.

LUCIA

EMAIL: info@shoplucia.co.za

TO SHOP: www.shoplucia.co.za

or

visit her brand new studio:

91 Churchill Rd

Windermere

Berea, Durban

(just upstairs from Antique Café)

 

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