Lucia Borrelli is the creative director and designer of the Lucia brand. Her experience within the fashion industry and her personal eye for detail adds a unique, understated look and feel to the clothes she creates. Each item, garment or accessory is expertly designed and the utmost care is taken at each stage of production with Lucia being very hands on as she works with her team. The brand has become a favourite with local street style bloggers and influencers having been featured in Glamour Magazine and online.

From Lucia: "My team and I take great pride in creating locally designed clothing and I aim to give women an extremely feminine, luxurious experience when wearing my garments. Our colour pallet is very specific, yet very feminine. All the styles are named after important women who inspire me on a daily basis and who have moulded me into the person that I am today."


Lucia has been one of my local loves since before Epiphany was born. We met at iHeart market when her beautiful white, dusty pink and floral apparel swayed gently in the breeze. The classic, feminine style that Lucia does so well pulled me into her store and I have been going back ever since.

You can spot a Lucia garment a mile away. She is so good at staying in her lane, remaining focused and confident in the Lucia look and feel, and never lets competition bring doubt to the core aesthetics of her brand. It's this that has made her so successful.

Every season she repeats "Lucia staples" in updated designs, textures and fabrics, along with the addition of beautiful new looks that revolve around the unique Lucia femininity.

Having become great friends, I have watched Lucia grow from iHeart, to online to having her own store/studio. The sky is her limit and she is THE go too for beautiful, feminine style. 

A wonderful designer and a very special person - Lucia is somebody I love to support.

P.S. you pronounce it Looo - cheeee - yaaa (I got that wrong for a long time!)






The Celine Dress first appeared when Lucia launched her Winter 2020 Collection. It is an adored favourite and consistently sells out each time it is restocked.


This time, the Celine is an absolute show stopper in a glorious bright eye-catching print. 

I love the tiered frill features and the slight V-shaped back, which also isn't too low and still covers your bra strap.


You can pair the Celine Dress with sneakers or sandals and a shoulder bag to finish the look. This beautiful dress can be worn all year round.


  • Cotton Rayon

  •  Comfortable fit

  • Slight V design detail on back.


from R95


The Mask Necklace trend has caught on since Lucia launched it in Winter 2020! The first to share this beautiful design in South Africa and inspired by international trends, Lucia has successfully made living without a mask necklace quite impossible.


Not only are they fun, chic and feminine;

these accessories are practical for keeping your mask on hand and off dirty surfaces when meeting a friend for coffee, driving or sipping on a bottle of water.

Made for those girls on the go who aren't afraid to be ahead with the trends.

Layer your own necklaces or chokers to create a fun stylish look while also incorporating your "mandatory" mask.





The brand new Vivienne Wrap Dress is another Lucia show stopper ideal for these never-ending warm days!

A whimsical, chic and ultra-feminine addition to her collection. I love the frill features on the sleeves which compliment the wrap dress's bodice perfectly. The front V-neckline allows you to show off your pretty femme features, leaving the perfect bare decolletage to layer some delicate jewels.


This dress was inspired but the mini version that Lucia did a few seasons ago. A sophisticated style for an elegant woman, who loves to make a statement.


  • Cotton Crepe

  • Comfortable fit

  • Wrap features

  • Inner tie feature

  • Slight V design detail on the front




Love love love! Gorgeous clothes and amazing service.

I received such great service shopping from the brand. I will definitely be shopping from the wonderful list of brands on the directory again.


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