Lucia Borrelli is the creative director and designer of the Lucia brand. Her experience within the fashion industry and her personal eye for detail adds a unique, understated look and feel to the clothes she creates. Each item, garment or accessory is expertly designed and the utmost care is taken at each stage of production with Lucia being very hands on as she works with her team. The brand has become a favourite with local street style bloggers and influencers having been featured in Glamour Magazine and online.

From Lucia: "My team and I take great pride in creating locally designed clothing and I aim to give women an extremely feminine, luxurious experience when wearing my garments. Our colour pallet is very specific, yet very feminine. All the styles are named after important women who inspire me on a daily basis and who have moulded me into the person that I am today."


Lucia has been one of my local loves since before Epiphany was born. We met at iHeart market when her beautiful white, dusty pink and floral apparel swayed gently in the breeze. The classic, feminine style that Lucia does so well pulled me into her store and I have been going back ever since.

You can spot a Lucia garment a mile away. She is so good at staying in her lane, remaining focused and confident in the Lucia look and feel, and never lets competition bring doubt to the core aesthetics of her brand. It's this that has made her so successful.

Every season she repeats "Lucia staples" in updated designs, textures and fabrics, along with the addition of beautiful new looks that revolve around the unique Lucia femininity.

Having become great friends, I have watched Lucia grow from iHeart, to online to having her own store/studio. The sky is her limit and she is THE go too for beautiful, feminine style. 

A wonderful designer and a very special person - Lucia is somebody I love to support.

P.S. you pronounce it Looo - cheeee - yaaa (I got that wrong for a long time!)

  • Instagram






Inspired by the Tina Off The Shoulder Top, Lucia wanted to create a dress that was as easy to wear. This dress is elegant, feminine and flirty. Ideal for date night or a fun day out with your girlfriends.


The Tina Dress is elasticated at the waist with  frill detail on the chest and ties on the cuff.


A bold leopard print piece should be in every fashion forward woman wardrobe. This one is a great choice!


  • Textured Chiffon

  • Elasticated at waist

  • Cuff tie styling detail

  • Chest frill detail

  • Avaiable in a standard Small




Inspired by the Celine Dress, the Celine style has been a consistent new favourite.

It sells out each time it débuts in a new fabrication.

That being said, if you like the look of this cute peplum, I wouldn't ponder too long on it. (It may even be sold out by the times you read this!)


The Celine Top is fun, flirty and feminine. It boasts a whimsical frill feature on the hem.

The slight V feature on the back adds a sassy twist, that still covers your bra strap (very NB).


You can pair the Celine Top with the bottom of your choosing. I personally love it with a high-waisted trouser.



  • 100% Pure Linen

  • Comfortable fit

  • Slight V design detail on back




Now a part of our daily lives and an absolute essential, your choice of face mask is not something you want to take lightly.


Lucia's masks consist of 3 layers. They are a comfortable yet fitted design, with an elastic that fits around the ears. They are machine washable, making them reusable. Breathable and soft, as well as in this gorgeous print.

Lucia masks are a firm favourite of mine!


  • Front: Satin Cotton Blend

  • Back: 50% Viscose Cotton Rayon (white backing)

  • Standard medium size:
    – 15cm from nose to chin
    – 25cm from ear to ear