GIRL ON YOUR MIND
Girl On Your Mind aims to give the discerning fashionista a sustainable alternative to fast fashion. Based in Durban, South Africa, they design and locally produce small runs of timeless and versatile garments that transcend season and trend. At the core of their business lies three fundamental values; quality over quantity, ethical and sustainable production, and a desire to create a deeper connection between their clothing items and the people that invest in them.
As a reaction against mass-produced fast-fashion, Girl On Your Mind seeks to slow the manufacturing process down to a rate at which every step is carefully considered, each hand and resource involved in the garment production is respected, and in turn a more personal bond is formed between their garments and their wearers.
WHY WE LOVE THEM
It's rare to find a local apparel brand with a sincere focus on sustainability. The world that we live in is fast paced and trend focused. We have sales, new collections, season must haves and hottest trends thrown at us daily and it's hard not to get caught up in the the mass-produced fast-fashion lifestyle.
I won't deny that I have one or two items in my wardrobe that still have the tags on them! Ultimate waste. I am not proud. But I can't go back in time...only make good decisions moving forward.
Girl on your mind produces classic garments of high quality that are designed to be worn for years. They want these items to find a forever home in your wardrobe rather than a landfill.
It's this forward thinking that I aspire to. I am far from perfect in this regard, and I have my guilty pleasures when it comes to fast-fashion, but if we can all support sustainable living (even in an imperfect way) our small changes will accumulate to make a difference.
FAVOURITE FINDS FROM THEIR LATEST COLLECTION
the midi wrap dress
ON MY WISHLIST
Designed with the fuss-free babe in mind, the Midi Wrap Dress is a simple yet elegant ensemble. Featuring adjustable straps, long waist-ties and a relaxed fitting skirt, this is a comfortable and versatile must-have for every summer (or autumn) wardrobe.
Linen in infinite amounts as far as I'm concerned and this brand always gets it so right. A wrap dress is a classic that need not be messed with. The tailored nips of the triangle bodice and the perfectly placed wrap make this a flattering piece for every woman. I love natural and white. Don't make me choose.
Available in natural and white.