DESIGN BAR STUDIO
Meet Gina. She asked if she could introduce herself to you directly, and why not?
"Oh, hello friend, I’m Gina. If we were meeting in person, chances are you would be getting a big hug right about now!
If you asked me about my passions I
would tell you I’m on a mission to weave business dreams into aligned branding that encompasses the heart and soul. I strive to connect with the bones of a brand, learn the narrative and cultivate a powerful set of business tools.
Now if you asked me about my heart, I’d tell you I fall over my feet for thoughtful beauty and that manifests itself in the form of wedding stationary. Mindful, intentional and charming is my jam.
I look forward to chatting soon friend, much love – G"
WHY I LOVE THEM
From the minute I started chatting to Gina on the phone I knew we were going to be fast friends. She gets as excited about new adventures and collaborations as I do. I can tell she has such a genuine passion for people and it is evident in the way she has forfeited big brand business for small brand devotion.
Besides her authenticity and warm hearted spirit, Gina is really incredible at what she does. Her work is absolutely amazing and easy to appreciate whether you know much about design or not.
She is the kind of person that will dig deep into the vision you have for your business, wedding or event, and then translate that vision to paper.
THIS MONTHS CURATIONS
"The path to deepen the Simone Watson Jewellery brand was nothing short of dreamy. My vision for this project was to maintain brand integrity and recognition whilst adding a cape of romantic elegance. The concept of wearable art in the notion of feminine energies playing a strong role within the font choice as well as particular attention within the colour palette – delicate but powerful. I wanted to play heavily on ritualistic and spirituality as seen within the brandmark icon. Robust and delicate lines, intertwined as one embodiment. Relatable, barefoot beauty wrapped up luxury."
I know Simone Watson and this brand very well. To see it develop into this beautiful vision of femininity is nothing short of empowering. Gina has the innate ability to take one's vision and dive in far deeper than you realised was possible. She sees far below the surface and encompasses every emotion into the final drafts of your designs.
An artist through and through. Nothing shows us this ability more than in this design.
"Sustainability and Art wrapped up in one design, as it should be. This packages was to be eco-friendly but eye catching and create an aura of excitement for the products inside. To carry the brand message of the blessing of art in resonance with soulful wander, exploration and journeys of the mind."
Packaging is almost as important as the product it holds. It's the first impression that creates a lasting memory.
To make your product stand out among the masses, this first impression goes a long way!
I love the line drawings that Gina does so well, incorporates perfectly onto the box design. It's a piece of art in itself don't you think?
"The journey to the brand with Authenticity was one lined with adventure, androgyny and style with a strong tie in to nature. I was deeply inspired by the lunar cycle, elemental symbolism and the roots we all hone as humans to the earth. Luxe activewear built for versatility, wanderlust and street style. I wanted to bring forth a minimal but powerful aesthetic, ingrained with the notion of the perfect balance in nature."
The Authenticity design with the lunar cycle has to be one of my all time favourites. It reminds me of the ever changing world we live in, and yet how we often return to where we began.