ammara

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ABOUT

Ammara was conceptualized in early 2016 by mother and daughter team Gail and Racine Denny, and in 2020 they finally took the leap to create Ammara.online.

What started as a passion project in Gail’s dining room with two domestic sewing machines and a lot of love has resulted in a business that has doubled in size over the last 10 months in their little design house located in the leafy suburb of Kloof, Durban.

 

Racine and Gail focus on creating classic, flattering well made garments using quality fabrics for women between the ages of 25-65.

Items of clothing that can be worn together or mixed and matched, as well as, dressed up or down for any occasion. 

Starting out with a small casual collection of dresses and jackets that launched on the 1st of September 2020 to celebrate all the joys of spring.

 

 

"...10 months later here we are, a lot of late nights and sample pieces later, and Ammara Designs is taking shape."

- Gail and Racine Denny

WHY I LOVE THEM

My first real encounter with Ammara was at one of our beloved Epiphany & Adele Catherine pop ups.

A beautiful Ammara dress in a pastel turquoise anglaise fabric immediately caught my attention. This feminine and fun mini has since become a firm favourite and I can't wait to get my hands on more of the Ammara designs!

If you visit their website I know you will fall in love too. Classic silhouettes for every age group and fabrics that you can't help but adore are what you can expect.

Excitement is an understatement. I am in awe of this brand and can't wait to share more of Ammara Designs with you.

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THIS MONTHS CURATIONS

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RAE DRESS

R1350

ON MY WISHLIST
sage

The Rae Dress is all kinds of feminine and whimsical!

 

The volume of the dress allows for it to luxuriously and lightly flow around the body. The long ties at the back can be worn loosely or in a more structured bow.

This dress is incredibly unique in that it appears modest and conservative from the front but has a completely different flirty appeal from the back, thanks to its open back feature. Overall, the dress is very tasteful and has just the right amount of each element to make it the ultimate holiday dress.

 

The soft cheese cloth material is relatively crease resistant and therefore, makes it an easy choice to pack when going on a trip.

Not to mention, this sage colour is heaven!

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LONG BRITT DRESS

R950

ON MY WISHLIST

Made of natural linen, The Long Britt Dress is a classic. It has a full ankle length skirt and three quarter sleeves. The front and back are lined and the skirt is gathered.

It is both loose fitting and modest. The relaxed fit and soft scoop neck make it the ultimate throw-on-and-go.

Having good quality linen pieces in your wardrobe is always an investment. Styles like the Britt Dress are timeless and are worthwhile staples that you can rely on in years to come.

You can rest assured that the ladies at Ammara use only the best quality material and put time, love and effort into these handmade dresses, so that you will receive a garment that is worth every penny.